Breaking free from the filter bubble

By now you probably have heard of the online filter bubble. You probably feel unease by the sheer number of people being encased in a filter bubble and concerned that you yourself might be trapped in one and would like to get out from your filter bubble. Let me tell you that the filter bubble is nothing new – it exists in another form before the Internet became mainstream and you can use age-old method to escape being trapped inside a filter bubble.

Eli Pariser: Beware online “filter bubbles”

Adaptive algorithms created to personalize web experiences may have the downside of creating “filter bubbles” that limits one’s world-view.

As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.